I have been reading a lot about branded entertainment and content. Branded content is produced by advertisers and could be anything that connects directly with consumers without being a commercial or product-focused – microsites, webisodes, or videos. Burger King’s Subservient Chicken comes to mind. Old Spice videos on YouTube is another one. This type of [...]
Archive for the ‘Internet’ Category
Branded entertainment
Posted in Internet, tagged branded content, branded entertainment on November 6, 2011 | Leave a Comment »
Growing privacy concerns
Posted in Internet, tagged behavioral targeting, consumer affairs, credit card, e-commerce, ecommerce, facebook, facebook.com, instant personalization, law, legal, linkedin, mark zuckerberg, online marketing, online privacy, personal, privacy, privacy concerns, privacy issues, retargeting, segmentation, targeting, webloyalty, yelp, yelp.com on July 30, 2010 | Leave a Comment »
Facebook‘s launch of instant personalization caused an uproar in the blogosphere. The company ran a pilot with sites such as yelp.com, where if you are logged in to Facebook and visit these sites, the content served would be personalized based on your profile information. Users have the option to opt out. Blogs talked and talked [...]
Top fashion blogs
Posted in beauty, fadshion, fashion, Internet, shopping, tagged blogdorfgoodman, blogs, budgetfashionista, coutorture, fabsugar, fashion blogs, gofugyourself, imran ahmed, nitrolicious, nymag.com, shopstyle, top fashion blogs on July 11, 2010 | Leave a Comment »
Every year I review top fashion blogs to understand the inns and outs of the industry, and which bloggers we should partner with. Here is a comprehensive list. I think the list is by Imran Ahmed, although it does not specify. Imran Ahmen is the Editor of an influential fashion blog the Business of Fashion [...]
Deal – go or no-go
Posted in Companies, fashion, Internet, shopping on July 10, 2010 | Leave a Comment »
Ideeli recently launched IdeeliAccess which gives Ideeli members handpicked deals and offers that are localized. The deal features a significant reduction in prices, and becomes active only if enough people sign up for it. It is currently running a deal for Spa Chakra where you can get a spa service for 90 minutes at 67% [...]
Google, the apex of innovation
Posted in Companies, Internet, Musings, tagged affiliate, bing, bing cashback, CPC, google, google affiliate, google shopping, online marketing, product listing, product listing ads, product listings, search, search engine, sem, seo, shopping on July 8, 2010 | Leave a Comment »
Google is my favorite company – it is THE apex of innovation. I truly admire the company’s ability to find ways to make more money and provide the best customer experience. It has been making great strides online, and its technology is second to none. CPC-model is Google’s bread and butter. It started with an [...]
Invitation-based sites – Shop Gilt without Guilt!
Posted in fashion, Internet, tagged beyond the rack, billion dollar babes, e-tail, gilt, haute look, ideeli, Internet, modnique, retail, rue la la, the top secret on July 7, 2010 | Leave a Comment »
Recession has lead to several new business models and growth opportunities. That is the beauty of economic changes – there is innovation and new business models come about. I subscribe to several invitation-based sites. They are supposed to be invitation-only, but popular blogs have their own invites for readers. Gilt, Ideeli, Rue La La, Haute Look, Beyond the Rack, Billion Dollar [...]
