Launch on Facebook with the right partner

If your company has a dearth of resources and wants to set up a custom page or application on Facebook, it becomes necessary to look for a technology partner. There is a big difference between custom pages and the wall – everything on the wall shows up automatically in feeds, while content on custom pages [...]

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Monetization of social media

One of the biggest questions related to social media is, is it a sales channel? Can it be a sales channel? How do you monetize it? A billion $ question, if you ask me. Social media is like a black hole – every company is trying to figure it out. Ones that have figured it out [...]

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3 things that make social networks successful

I was once asked — what are 3 things that make each Facebook, Twitter, and YouTube successful? Facebook Don’t just have a brand page or presence just for the heck of it – have a strategy around it. The point of having Facebook is to leverage the wide reach and network that it provides access [...]

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