Launch on Facebook with the right partner

If your company has a dearth of resources and wants to set up a custom page or application on Facebook, it becomes necessary to look for a technology partner. There is a big difference between custom pages and the wall – everything on the wall shows up automatically in feeds, while content on custom pages [...]

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Growing privacy concerns

Facebook‘s launch of instant personalization caused an uproar in the blogosphere. The company ran a pilot with sites such as yelp.com, where if you are logged in to Facebook and visit these sites, the content served would be personalized based on your profile information. Users have the option to opt out. Blogs talked and talked [...]

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Monetization of social media

One of the biggest questions related to social media is, is it a sales channel? Can it be a sales channel? How do you monetize it? A billion $ question, if you ask me. Social media is like a black hole – every company is trying to figure it out. Ones that have figured it out [...]

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3 things that make social networks successful

I was once asked — what are 3 things that make each Facebook, Twitter, and YouTube successful? Facebook Don’t just have a brand page or presence just for the heck of it – have a strategy around it. The point of having Facebook is to leverage the wide reach and network that it provides access [...]

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The social media craze

Today at work I presented interesting facts about social media craze. Social media is such a black hole, and marketers are still figuring it out. Does social media have the potential to drive sales? How does it help in branding? DVF’s fan page on Facebook is brilliant. A really good way to capitalize on free [...]

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